Lip exfoliation is extremely neccessary for soft and plump lips. Exfoliation promotes blood flow and sloths off layered dead skin cells. You will notice that your lip products go on smoother and this results in a more polished look. To achieve soft and full lips adding one step to your morning ritual can change everything. After brushing your teeth use your tooth brush with a bit of leftover toothpaste and very lightly scrub. A CLEAN wash cloth can be used as well. This should be repeated at least 2 times a week . Also make sure to use a hydrating lip balm...and get ready to have lips as soft as pillows!!!